e mail marketing

An advantage of email marketing is that campaigns can be timed to the minute.

My husband has a very unique nickname. Sadly for him, that nickname is also associated with junk e-mail. Many of his friends call him Spam. He got this nickname when we were in college, and that was a long time before e-mail marketing got out of hand, and junk e-mails were dubbed spam. Sadly, everyone still calls him Spam. I quit calling him that a long time ago, but it seems I’m the only one that has let the nickname go.

When the Internet first became popular, e-mail marketing was just in other thing online. If you have an e-mail address now, you know how frustrating this is. There are many different types of e-mail marketing, and the one you probably do not like is the unsolicited form. You probably have a program on your e-mail to get rid of spam, or you have a junk folder so that your e-mail server can filter away the unwanted e-mails before you have to open them.

There are still some companies who use e-mail marketing the correct way. They have mailing lists, and they only send mail out to those who have signed up. It saddens me that many reputable companies have resorted to e-mail marketing that borders on spam. For some reason I am getting e-mails from Avon, and I have never signed up for a mailing list through them. While I hate to click the spam button when I see an e-mail from them in my inbox, I think I’m going to have to do it. I don’t care who the company is they should not be sending me e-mails without my permission. I understand the e-mail marketing is effective, but a good company should never go over to the dark side.

Because the unsolicited e-mail marketing is continuing, I would assume that there are many out there who still click on these e-mails. I am not one of those people. Even if one of them looks interesting to me, I will not click on it to open it. I have been dealing with spam e-mails for long enough to know that clicking on them encourages those were sending you spam to send you more. If I want to get e-mail marketing in my inbox I will sign up for a mailing list. Other than that, I am at least one person in this world who still refuses to click on any unsolicited e-mail no matter what it is trying to sell me. If this type of e-mail marketing were not so successful, it might just go away.